Let’s make email marketing work – for you.
I want to work with you – side by side – to help you create extraordinary email campaigns that will help drive your exposure, sales, and growth. I’ll show you how to produce consistent email content that converts, and how to “pull it all together” into an automated system that drives exposre and sales to your business 24/7. Oh, and it’s all tailored to YOU and the nuances of your business. Scroll down to find out more.
The Future of Your Growth is Email.
With soaring advertising costs and the ongoing uncertainty and stress surrounding constant Amazon Algorithm changes, building a direct line of communication to your audience – that you control – is more important than ever.
In this premium training course, you’ll go inside my advanced email marketing system and learn how I create compelling email content, drive more sales and engagement, and how I automate everything to run behind the scenes 24/7.
Let’s discover “what’s next” together.
Throughout the Email Marketing Unplugged (EMU) free series, I’ve demonstrated how using a content framework can help you reach the right people with the right content at the right time.
And now I want to work with you to implement this framework in your business, so you can create an email marketing “system” that will turn your casual readers into loyal fans (and buyers) and give you the tools you need to improve your launches and boost exposure to your backlist.
In short, I want to make email marketing FUN and EFFECTIVE – and I want to help you automate and scale your efforts so you can spend more time writing (or anything you like).
Let’s explore how we can do this, together…
“Report: Six days into my first EMU-style launch and sales for this WEEK have already topped my previous best MONTH. Thank you!”
Liam Perrin, Author
You’ve already experienced how I’ve used “emotional triggers” to evoke Attention, Interest, Desire, and Action – and how I’ve woven “stories” throughout the email series you’ve received and the article lessons you’ve read.
All of this was designed to give you context – demonstrate how everything works in practice.
In other words, you’ve experienced the kind of “email sales sequence” I want you to build for YOUR audience – one that delivers value first, sets the right context, and PULLS the *right people* in (so you can offer extra value to those who want it).
Building a “system” like this – that helps you use email marketing to delight your audience and cultivate motivated buyers – will be a game changer for you. Not just in the short-term, but for the rest of your career.
We’ve explored “how to write great content” and a specific structure to use in your emails to get the best response. We’ve also seen how all this can be automated to get results for you 24/7 and I’ve introduced you to the key “growth levers” – areas of your business you can focus on to experience exponential growth.
In other words:
You can put the work in ONCE and then reap the rewards in the long term. Your launch emails can be re-used and re-purposed for your automated sequences, and your launch plans and templates will make launching your new books easy, fun, and more effective.
(And yes, I’ll show you how to plan, build, and implement these templates – then you can use them again and again for all your automated sequences and launches).
“Taking the course and having feedback has made a huge difference for me. Now I have confidence and my emails are FUN to write. Readers tell me they enjoy reading them and more are buying my books.”
Amy Waeschle, Author
What’s the next step?
It’s not enough just to LEARN how to do all this. You need to EXECUTE on the learning and “build” your system out. You need to adapt it to suit your personal circumstances and the nuances of your business and your audience.
That’s where I want to help you take this further – but perhaps not in the way you think.
Some more context: so many courses and “programs” bombard you with hours of video – but when it’s time to implement and execute on your learning, you’re left feeling high and dry.
We’re doing something a little different.
What if we could give you an end-to-end strategy to make email marketing work for YOUR business (and not just a “generic” plan) and then go several steps further… and work with you to implement it?
“I’ve had readers contact me saying they’re really enjoying my emails and sharing them with friends and family. Some also sent me suggestions for future topics. I love this course! ”
LS ODea, Author
That means, not just giving you the learning material – but actually talking to you about the best way to implement it. Help you prepare an execution plan. Explore the “practical steps” of building, refining, and tweaking it.
This is all part of my goal to “step up”. To spend more time talking to YOU about what you need. Then helping you make it happen. Here’s what I have in mind…
Introducing Email Marketing Unplugged Class of 2022
We’ll work together to build your email marketing system and get you up and running and seeing results in as little as 90 days.
I’ll level with you. The Email Marketing Unplugged program is not for everyone. It’s the “Cinderalla’s Shoe”. For some, it will be a perfect fit. Others won’t be ready, not yet. And that’s fine.
You’ve already seen “the prelude” with the EMU material you’ve seen so far – so my goal is not to “convince” you. By now, you already know if this is for you.
Going through EMU with you up until this point has also helped me gauge what a “best fit” looks like. Listening to your feedback (over 1,200 people have emailed in with feedback and comments) has helped me put myself in your shoes and understand what needs to happen for you to make this work.
So I want to pass that knowledge and experience on, and take personal responsibility to help you “make this work” – tailor it to your business…
And make email marketing not just effective for you – but FUN.
“I finished my first EMU-style launch. People were more engaged and my book hit the top #20 in RPG Sci-Fi. Never happened before.”
Clarence Redd, Author | Game Designer
The short version is, if you’ve read through the EMU series to this point – chances are I’ll want to work with you (along with a very select number of others). But whether you feel you’re ready or not – that’s a decision I’ll leave to you.
Before we get to the specifics of who this course is for, let me show you what I’ve got lined up:
How the program breaks down:
PHASE ONE: LEARN
Over the course of 12 modules – both video and text – I’ll guide you through a deeper understanding of the three “pillars” of the EMU strategy: Create Amazing Content, Drive the RIGHT Actions, Automate and Scale.
At the end of each “pillar” your work will be assessed, and you can send your materials in to be critiqued and perfected.
PHASE TWO: EXECUTE
I’ll work with you to develop an execution plan – and take the “learning” and put it into practice. Together, we’ll start building out your funnels and creating your templates – based on your requirements and timelines.
I’ll guide you through the process, and you’ll be able to reach me via email at any time for help or assistance.
PHASE THREE: REFINE
We’ll work together to identify your “growth levers” and identify the areas you need to focus on to grow.
We’ll look at traffic, conversions, sales, AOV and AOF to make targeted changes where it matters most – and figure out the best “growth levers” to take your results to the next level (with help and support every step of the way).
“We hit the top of the charts in several popular genres with no buzz. I rarely endorse anyone, ever. Consider this an endorsement. That should speak volumes.”
Russell Blake, NYT Bestselling Author
How it works
The program is split into three core “Phases” – Learn, Execute, and Refine. With all three phases complete, your email-marketing system will be up and running and bringing you more sales, reviews, exposure – or any other objective you set – 24/7.
And you’ll have personal access to me – along with my guidance and support – every step of the way. That means, if you have a question – any question – you can always get the right advice, tailored just to you.
- Not sure how to make all this work with your genre? No problem. I’ll work with you on it.
- Don’t understand how to “build” everything out? I’ll help you make it happen.
- Want me to look over your emails, launch plan, or funnel set-up? You got it.
- Need to build a “funnel map” that suits your business? No problem – use one of the templates I’ve built for you, or I’ll help you design your own from scratch
“Crikey! My book doesn’t officially launch until tomorrow and I’ve already sold five copies! Some people just can’t wait!”
Ken Preston, Author
Remember, my goal is to get you to EXECUTE. And I’m there for you to make sure that happens, whenever you need.
I’ve designed the program to last 90 days – by which time, working together, we’ll have your first funnels up and running. Need longer? No problem. You’ll still have access to the material and the coaching, so you can go at your own speed.
Here’s how the lessons break down:
Phase One – Learn
Pillar One: Create Amazing content
Each video lesson is 10-20 minutes long, with audio, video, and slide downloads + extra resources and action items.
- Module 1 – Barriers to email: the most common problems authors face with email campaigns and how to overcome them.
- Module 2 – Setting your objective and tone: how to decide what results you want from your emails and plan content to suit your needs.
- Module 3 – The AIDA and HTOC frameworks: the simple frameworks that make up every email and campaign you’ll ever send.
- Module 4 – Your “big idea” through to execution: how to come up with endless ideas for great emails and turn them into compelling copy that drives results for you again and again.
Pillar Two: Drive the Right Actions
Each video lesson is 10-20 minutes long, with audio, video, and slide downloads + extra resources and action items.
- Module 5 – Using EMU for a launch or promotion: how every launch or promo you’ll ever run breaks down, and the barriers to sale you need to overcome.
- Module 6 – Designing your Pre-launch: how to make your launch emails fun to read (and write) and build huge buzz and excitement without being “sales-y”.
- Module 7 – Launch day strategy: how to drive the maximum number of clicks during launch week without being pushy (and get emails from your readers saying how much they love your content).
- Module 8 – Post Launch and beyond: the metrics to watch, how to refine and improve, and how to start planning out your evergreen marketing campaigns.
Pillar Three: Automate and Scale
Each video lesson is 10-20 minutes long, with audio, video, and slide downloads + extra resources and action items.
- Module 9 – Your welcome & nurture series: the exact emails to send readers when they join your list to keep them engaged, clicking, and buying.
- Module 10 – The structure of your funnel: how to build out an automated email campaign that keeps readers buying your books 24/7 (perfect for growing backlist sales and read-through).
- Module 11 – Growth levers, open rates, click rates and more: the simple elements of your marketing system to focus on to get double or triple the results without extra work for you.
- Module 12 – EMU in the wild, and how to start building: practical examples of how other authors are using automated email and how to refine everything to suit your unique career.
Phase Two: Execute
Each video lesson is 10-20 minutes long, with audio, video, and slide downloads + extra resources and action items.
- Your execution plan in action: building out your automated campaigns and launch sequences – exactly what to do, and when.
- Choosing the right tools and software: you can use any software you like, and we’ll show you examples of ones we like.
- Timelines, goals, and measuring success: what are good click rates and open rates? What do they mean? What should you focus on? We’ll help narrow down the noise and give you an action plan.
- Personal help – and customised plans – from me at every step: need help with your emails, funnels, launches, or anything else? One-on-one coaching is included, reach out any time.
Phase Three: Refine
This final phase of Email Marketing Unplugged means working together with me to nail down your growth levers and put your long-term plan into action.
- Tweaking the system to suit YOUR business: everybody works differently, so what works for one author might not work for you. It’s HOW you apply the principles that matter, which is why I’ll work with you one-on-one to refine the material to suit you.
- Metrics that Matter – Growth Levers: instead of running around trying “everything”, we’ll focus on the handful of activities that actually move the needle.
- Ongoing support and customised help from me for up to 1 year: reach out any time, submit your work, get feedback, help with tech… anything you need.
Plus, we’ve got some bonuses lined up…
- Custom “Funnel Maps” and downloadable templates (plus access to the software that will help you design them)
- Private Facebook Community – get help and support from other students going through the same material (access opens after enrollment ends)
- Downloadable examples of emails you can use for your launches, promotions, welcome series, and more
- Get your work reviewed – at the end of each “Pillar” or “Phase”, you’ll complete an assignment to check your progress, and will be able to upload your emails, launch plans, and funnel maps for me to review – personally.
What if I don’t have an email list yet?
No problem, we’ve got you covered. When you join Email Marketing Unplugged, we’ll give you 90 days’ free access to our joint promo and networking service, The Dream Team Network (usually $399 per year).
The Dream Team Network
$399 per year FREE
With our unique service, we’ll help match you up with other authors in your genre, so you can team up to run list-building promotions and grow your audience FAST, even if you’re starting from scratch.
Don’t worry – we cover how to do all this in full with our in-depth video training that accompanies the service. Just let us know your genre and join the private community, we’ll help get you set up in record time.
You’ll get 3 months’ free when you join Email Marketing Unplugged, Class of 2022 – so if you don’t have an email list yet (or you just have a tiny one) we’ll get you where you need to be.
Access includes our promo network of 1,500+ professional authors, hours of list-building video training, access to author mentors, group chats, sub-genre rooms, and our one-on-one matchup service.
You’ll get full access to the video and text learning modules and full access to me – to help make this work for you – any time you need it.
This is not a “Beta” course. It’s not “Version 1” of a program that won’t get updated for years and will go stale. Email Marketing Unplugged is an interactive learning experience.
Who Should Join?
Because of the commitment involved, I’m restricting the number of people who can join this year. So, if you’re wondering if EMU will work for you, here are my suggestions as to “who this is for” and who should pass:
If you are:
- An author, or creator of “online digital content”
- With a growing email list (you don’t need thousands – some of our students joining only have a couple dozen contacts – but you should be actively growing it – we can help with this too)
- And you can commit to this process and are willing to execute on the learning
- And you will ask for help, submit your work, and complete the modules
Then I definitely want to hear from you.
If you are:
- A complete newbie with no books out yet
- Not interested in growing an email list
- Don’t have the time to commit to the work this year
- Not planning on releasing anything new or promoting anything you already have this year
Then this program isn’t a good fit for you right now. And that’s fine. Take what you’ve learned already and apply it at your own pace, to suit your needs.
How to get started
If you’d like to work with me to implement EMU in your business, here’s what will happen when you enroll:
You’ll get instant access to the module materials for Phase One, Pillar One – “Create Amazing Content”. The other materials will unlock as you progress, complete the multiple-choice assignments and submit your work for review.
(Yes, I’ll review your work personally).
If you prefer to work at a slower pace, that’s fine – the material will still be available for you when you’re ready (you get lifetime access).
YOU’LL ALSO GET INSTANT ACCESS TO ME, AND CAN ASK QUESTIONS VIA EMAIL OR IN THE COMMENTS SECTION OF THE COURSE MATERIAL – WHERE YOU’LL ALSO MEET OTHER STUDENTS
The program is designed to be learned and implemented in 90 days – but when you enroll you will keep lifetime access to the materials and will be able to contact me direct for help and support for up to one year after purchase (so you can go at your own speed).
“These numbers aren’t final, but thus far I’ve had a 5-figure launch and I have more than exceeded my initial goal I set for myself and my new program! 
. An AMAZINGLY HUUUGE thank you to you, Nick! My launch would have NEVER been this successful without EMU and all your incredible guidance.”
Eevi Jones, Author | Course Creator
How to Enroll
Email Marketing Unplugged – Class of 2022 is an in-depth video training program – with live support and coaching from me – that will get your email marketing systems up and running, tailored to your circumstances and your business.
We’ve designed the material so it can be implemented quickly. But you get lifetime access to everything, so you can go at your own speed.
Due to the intensive nature of the program, EMU 2022 will only be accepting a very limited number of students this year – so please be sure you can commit to getting stuck in before signing up.
I’ve put a lot of thought into how to price the EMU 2022 program to give you the maximum value and get you the best results. And where most “coaching” memberships can cost $3,000+ per year, or where “one-on-one” programs can cost several times more than that, this isn’t the route I wanted to go down.
In fact, I’ve made the EMU program more affordable than ever.
THE COST OF THE EMAIL MARKETING UNPLUGGED CLASS OF 2022 FULL TRAINING PROGRAM IS JUST $497.
All new students get full access to the materials and a full, no-questions-asked 30 day guarantee.
TO PARTNER WITH ME ON THIS, JUST CLICK THE ENROLLMENT BUTTON BELOW AND YOU’LL GET INSTANT ACCESS TO THE MATERIAL AND A DIRECT LINE TO MY INBOX
Waiting For You
Just choose a pricing option below to kick-start your 30 day guarantee:
Pay in Full
Save $82 with a single payment
$497 single payment
Full access to all the training materials
Direct coaching from me via email
Send in your assignments and work for review
Full access to all the bonuses
12 months’ access to The Dream Team Network
30 Day Guarantee
Updates for Life (never pay extra)
Payment Plan
Spread your payments over 6 months
$97 per month / 6 months
Full access to all the training materials
Direct coaching from me via email
Send in your assignments and work for review
Full access to all the bonuses
12 months’ access to The Dream Team Network
30 Day Guarantee
Updates for Life (never pay extra)
Note: some payments made in the UK or EU may attract VAT.
FAQs
GOT QUESTIONS? I’VE GOT ANSWERS
What do I get When I Enroll?
You’ll get instant access to the course materials – the content will unlock as you progress through the lessons. At the end of each “Pillar” of learning, there will be an assignment where you will answer multiple-choice questions and submit work for review. Once you’ve successfully completed the “homework”, the next stage of learning materials will open up. This is definitely not a “Netflix Binge” course – I want to check your understanding of the learning material before helping you to implement and execute.
Is there a Guarantee?
Yes. If you change your mind within 30 days, just email support@yourfirst10kreaders.com to request a full refund – we’ll send your money back, no questions asked.
I don’t have an Email List right now. Is this a good fit for me?
This program is designed to help you understand how to create compelling emails, how to launch and promote your books via email, and how to build out automated sequences so you can scale up. If you don’t have an email list right now (or you have a really tiny one) that’s fine – we’ve included free access to our Dream Team Network service to help you get results fast.
Will you REALLY be helping us personally?
Yes. When you enroll in EMU – Class of 2022, you’ll get direct access to my priority inbox and the help and coaching you need to tailor this strategy to your business and your personal circumstances.
What happens after 90 days? What if I’m not done?
Don’t worry – you’ll keep lifetime access to the course materials and you can call on me for help for up to 1 year after enrollment. You’ll also get free access to program updates for no extra cost).
Do I Need to be a Technology Whizz?
No. Email Marketing Unplugged is not tied to any particular piece of software – so long as you can write an email, you’ll be just fine. If you need help making your email marketing software “do what you want it to” then reach out and I can help you personally as part of the coaching offer.
Need to Ask Me A Question?
No problem. Use this link to get in touch with me direct (and bypass the support queue).
Ready to Get Started? Click here to get instant access to everything.
Disclaimer – we do not promise any specific financial results (if we did, we’d be lying). Your results will depend on a number of factors beyond our control, which is why we’ve included a 30 day guarantee so you can see if the program is a good fit for you. Read our policies below.
Copyright Your First 10,000 Readers. Don’t steal, m-kay?